In 2013, we started with a mission to improve the customer digital banking experience with a focus on providing digital money management solutions to banks of all shapes and sizes, mainly centred around Personal Financial Management (PFM) use cases. Back then, we could never have envisioned the pace of change within the banking industry.
We have always pushed ourselves to not only keep up with but stay ahead of this change.
Today, we offer a fully-fledged all-in-one personalisation engine designed to engage customers throughout their end-to-end journey with their financial institutions, not just at one moment in time. Over the years, we have added support for many use cases beyond money management & transaction enrichment, such as contextual marketing capabilities, Open Banking, advanced loyalty management, complex referral programs and fully configurable gamification techniques. We stand out as the only provider in our space with such a broad offering.
One platform. Many use cases. Flexible to a bank’s internal needs.
Now, it’s time to look and sound the part.
And so, we are introducing our new brand, designed to showcase our dedication to continuously innovating the digital bank-customer relationship.
The New Moneythor
Our new look is sleek, clean and mature. We have chosen colours that are energetic but sophisticated and bring our message and story to life. We chose various shades of green as an expression of progress and growth.
We needed to bring movement into our design, after all, we are an engine, constantly moving forward and evolving. Our design needed to be representative of this. And so, you will see the flowing ribbon graphic throughout our assets and website as reference to this movement and evolution.
We have simplified our logo but equally have added a new layer to it. No longer just our brand name, but a succinct insight into all that our solutions can do.
The Engagement flywheel – Acquire. Activate. Engage.
As we evolved as a business, it became clear to us that customer journeys offered by banks were traditionally siloed. One part of the journey was personalised while the rest of the journey was not.
The problem is that customers don’t know that one of the bank’s business line signs them up, another manages their credit cards while others focus on their deposits, investment needs, financial wellbeing content & education, and more, all sitting on entirely different floors.
The concept of the engagement flywheel was born to align the different product-agnostic stages of the banking journey to ensure that remarkable customer experiences are delivered continuously, creating momentum and generating sustainable and profitable growth for financial institutions.
We believe that the small actions at each stage are what create the biggest reactions over time.
Acquisition is good. Activation is better. Engagement is best.
We are excited and looking forward to this next phase in our journey. So, the question is, are you interested in thinking bigger and bolder when it comes to digital engagement and personalisation for your banking customer journeys?
Check out our new website to find out more.
