Join Moneythor CEO, Olivier Berthier, for an insightful exploration of the transformative influence of AI/ML on the future of personalisation in banking. In this engaging session, Olivier will reflect on the evolution of personalisation to date and the profound impact personalisation has had on customer experiences within leading banks such as CIMB, Trust, Booster, Standard Chartered and BNZ.
Drawing from real-world examples, Olivier will delve into the innovative strategies being implemented by Moneythor to leverage AI/ML technologies in order to reshape customer experiences for the banking industry.
Key Takeaways
- There is a strong need for providing personalised experiences throughout the customer lifecycle – from acquisition to activation to engagement. These personalised experiences can lead to higher customer engagement, increased customer acquisition, and improved campaign conversion rates.
- In the current state of play, we are starting to see AI/ML techniques being used to deliver personalised financial management content, gamified marketing campaigns and engaging in-app challenges.
- The impact of AI on the future of personalisation lies in deeper personalised experiences tailored to match the tone of voice, content, and visual elements that resonate most with each individual and augmenting data assets to gain a deeper understanding of their content.
- The addition of generative AI/LLM capabilities for code generation further simplifies the process of creating personalised experiences and makes bringing engaging content to life quicker.
Register here to watch the full Webinar.
