Moneythor announces strategic partnership with YOUGotaGift to incorporate their extensive digital gift cards catalogue to deliver personalised customer loyalty campaigns across the MENA region.
Dubai & Singapore, 17th April 2024 – Moneythor, the leading provider of all-in-one personalisation solutions for financial services, today announced a strategic partnership with YOUGotaGift, the leading marketplace for digital gift cards in the MENA.
This collaboration brings together YOUGotaGift’s extensive digital gift card catalogue and Moneythor’s data-driven and personalised loyalty programs to deliver tailored rewards and eGift Cards to MENA customers from a variety of relevant vendors in the region.
Moneythor’s AI-powered engine allows for the creation and delivery of highly personalised loyalty campaigns to customers. These campaigns are tailored based on transaction data and a variety of customer behaviours, actions, and insights.
The seamless setup between Moneythor’s back-office tool and YOUGotaGift’s catalogue of digital Gift Cards enables bank employees to quickly set up hyper-personalised and pan-bank loyalty campaigns and rewards programs, saving time and increasing efficiency.
Speaking on the partnership, Husain Makiya, Co-Founder and CEO at YOUGotaGift, commented “We are dedicated to helping brands reach a wider mix of customers. Through our partnership with Moneythor, banking customers will now have the option to enjoy a broad choice of digital gift cards from our extensive network of 900+ brands across MENA.”
Olivier Berthier, Moneythor Co-Founder and CEO added “We have seen substantial growth and adoption of loyalty programs by financial service providers across the MENA region. We are very pleased to be working together with YOUGotaGift, the region’s top marketplace for digital gift cards as we are confident in their technology and service quality. Through this partnership we look forward to delivering more loyalty campaigns and rewards programs to customers and driving measurable business results for our clients.”
About Moneythor
Moneythor provides an all-in-one personalisation engine for financial services that delivers actionable data-driven insights, recommendations, and nudges to support the entire customer journey from acquisition to activation to engagement. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, relevant offers, referral campaigns, gamification, loyalty programs and more.
Headquartered in Singapore, Moneythor is also present in Paris, Dubai, Sydney and Tokyo. Moneythor’s broad geographical footprint includes financial institution clients in Australia, Canada, France, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Saudi Arabia, Singapore and the UAE.
About YouGotaGift
YOUGotaGift is the leading marketplace for digital gift cards, and the partner of choice for consumers and businesses in MENA. We are transforming prepaid cards to Branded Currency across gifting, incentives & payments to drive acquisition, build engagement, and increase loyalty. With value creation at its core, YOUGotaGift offers unparalleled consumer experiences, and incentives & merchant solutions for a network of 900+ Brands, 2,000+ Corporates including 40+ major Loyalty Programs.
