Moneythor, the leading provider of all-in-one personalisation solutions for financial services, today announced that it has integrated with Yoyo Group, the customer loyalty and rewards software provider, to make personalised loyalty campaigns accessible to digital banking customers in South Africa.
The integration brings together Yoyo’s diverse catalogue of rewards and Moneythor’s personalisation engine to offer banking customers engaging, personalised and timely rewards based on their previous behaviours and transactions.
Yoyo Group’s catalogue of rewards from South African-based retailers and merchants can be seamlessly integrated into Moneythor’s engine to bring tailored and contextual loyalty campaigns to customers in real-time. Additionally, the seamless integration enables bank employees to manage and set up redemption rules for vouchers and rewards quickly and efficiently.
Speaking on the integration capabilities with Moneythor, Mia Morkel, Chief Commercial Officer at Yoyo Group, commented, “Our mission is to enrich lives, empowering companies to thrive through seamlessly integrated rewards that delight their customers. By having Moneythor integrate to our Rewards engine, we can help financial services providers to improve their bottom-line through continued innovation in loyalty offerings.”
Martin Frick, Moneythor CEO added “We are delighted to be working with the team at Yoyo Group, to continue bringing our personalised loyalty campaigns to South Africa. By accessing Yoyo Group’s diverse catalogue of rewards we can optimise digital banking loyalty campaigns and drive measurable business results for our banking clients.”
Moneythor provides an all-in-one personalisation engine for financial services that delivers actionable data-driven insights, recommendations, and nudges to support the entire customer journey from acquisition to activation to engagement. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, relevant offers, referral campaigns, gamification, loyalty programs and more.
Headquartered in Singapore, Moneythor is also present in Paris, Dubai, Sydney and Tokyo. Moneythor’s broad geographical footprint includes financial institution clients in Australia, France, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Saudi Arabia, Singapore, South Africa and the UAE.
Yoyo Group provides customer loyalty and rewards software, dedicated to transforming the buying experience. With over 5 million monthly active users and partnerships with more than 18,000 stores across 12 countries, Yoyo Group specialises in custom branded payment, ordering, and loyalty solutions. Their innovative platform helps businesses attract, engage, retain, and grow their customer base through data-driven insights and targeted campaigns.
