Category: Behavioural Science

Prospect Theory | Behavioural Science in Banking

Have you ever found yourself in a situation where you’re left wondering why you opted [...]

Sunk Cost Fallacy | Behavioural Science in Banking

Are you one of those people who can’t seem to give up on something you [...]

Choice-Supportive Bias | Behavioural Science in Banking

Have you ever made a decision, and then later found yourself defending that decision even [...]

Mental Accounting Bias | Bitesize Behavioural Science

Does money always mean the same thing to us? Or do we respond differently to [...]

Tiny Habits | Behavioural Science in Banking

Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]

Autonomy Bias | Behavioural Science in Banking

What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]

Endowed Progress Effect | Behavioural Science in Banking

To understand how the Endowed Progress Effect can be applied to banking use cases as [...]

The Transparency Effect | Behavioural Science in Banking

In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]

Salience Bias | Behavioural Science in Banking

What is salience bias? Our choices are driven by the information that is communicated to [...]

Social Proof | Behavioural Science in Banking

Imagine this: you are looking to buy a new pair of walking shoes. You go [...]

The Default Effect | Behavioural Science in Banking

When it comes to decision making, people are sometimes lazy. Decision fatigue is a very [...]

The Certainty Effect | Behavioural Science in Banking

Have you ever been in a situation where your conviction about an issue makes it [...]

Rewards | Behavioural Science in Banking

We know that financial wellness is intrinsically linked to overall wellbeing, and as such, forming [...]

Confirmation Bias | Behavioural Science in Banking

As rational human beings, we would like to believe that our opinions and viewpoints are [...]

The Framing Effect | Behavioural Science in Banking

Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]

The Cashless Effect | Behavioural Science in Banking

Cashless payments are internationally the preferred method of transaction today. This has not only been [...]

The Lucky Loyalty Effect | Behavioural Science in Banking

When shopping at your favourite store (or online retailer, as of late), do you ever [...]

Present Bias | Behavioural Science in Banking

As technology and social media make our interactions so instant, it can become hard to [...]

The Goal Gradient Effect | Behavioural Science in Banking

What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]

What Role will Behavioural Science Play in the Future of Banking?

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]