Category: Behavioural Science

The Spacing Effect | Behavioural Science in Banking

What is the Spacing Effect?  We retain information better when we receive it repeatedly over [...]

Blindspot Bias | Behavioural Science in Banking

What is a blind spot bias? A blind spot bias is a cognitive bias that [...]

How can Behavioural Science Improve Financial Wellbeing amongst customers?

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

The Zeigarnik Effect | Behavioural Science in Banking

Have you ever been kept up at night worrying about a task you still have [...]

Temptation Bundling | Behavioural Science in Banking

How can coupling indulgent and instantly gratifying behaviours with beneficial behaviours that have long-term benefits [...]

Reactance | Behavioural Science in Banking

What happens when you nudge people too far and they lose a sense of control? [...]

What Could Go Wrong? The Benefits and Pitfalls of Behavioural Science in Banking

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

When Banking and Behavioural Science Collide

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

Information Avoidance | Behavioural Science in Banking

How often do you read the terms and conditions when downloading a new mobile app [...]

Hyperbolic Discounting | Behavioural Science in Banking

We have all been there, our plans to eat healthily or save for the future [...]

The Fresh Start Effect | Behavioural Science In Banking

Have you ever wondered why New Year’s resolutions are so popular? It turns out that [...]

Anchoring Bias | Behavioural Science In Banking

When it comes to making a purchase or financial decision people often use an anchor, [...]

Goal Priming | Behavioural Science In Banking

There is a constant internal battle between our best intentions and our sudden impulses. As [...]

Ethical Nudging | Behavioural Science In Banking

Behavioural science interventions or nudges are used by governments, institutions and businesses around the world [...]

How Can Behavioural Science Techniques Improve Financial Health?

Customer decisions are not completely rational or optimal. External and internal factors influence the final [...]