Author Archives: Lorna Waldron
Axis Bank deploys Moneythor’s cutting edge personalisation engine
Moneythor, the leading provider of real-time, personalised engagement and loyalty solutions for banks and fintech [...]
The Power Of Prize-Linked Savings Accounts
What are Prize-Linked Savings Accounts (PLSAs)? Prize-linked savings accounts (PLSAs) merge the conventional concept of [...]
Bigger, Bolder, Sleeker. Meet the New Moneythor Brand.
In 2013, we started with a mission to improve the customer digital banking experience with [...]
Moneythor Client Story | ANZ
Since partnering in 2018, Moneythor and ANZ have worked together on numerous use cases and [...]
Moneythor launches Customer Activation Management Platform
Singapore, 15 November 2023 – Moneythor, the leading provider of personalisation and digital engagement solutions [...]
Booster goes live with Moneythor
Booster goes live with Moneythor to deliver innovative and personalised features for its new Savvy [...]
Unlocking Profitability with Customer Activation Management
The current state of play In today’s competitive banking landscape, there is an imperative for [...]
A Guide to Successful Referral Programs in Banking
The value of incentivised referrals With many financial institutions vying for market share, the pressure [...]
Balancing Security and Seamless Experiences
Introduction In an era where digital transactions and online banking have become the norm, financial [...]
Enhancing Financial Wellbeing: The Role of Australian Mutuals
The Role of Australian Mutuals in the Financial Ecosystem The role of mutual banks (mutuals), [...]
Why Marketing Automation Alone Falls Short for Financial Institutions
Marketing automation can undoubtedly be a powerful tool for enhancing customer engagement and streamlining marketing [...]
Choice-Supportive Bias | Behavioural Science in Banking
Have you ever made a decision, and then later found yourself defending that decision even [...]
Meet the Moneythor Team at Seamless North Africa
The Moneythor team will be exhibiting at Seamless North Africa, in Cairo Egypt, July 17th [...]
The Power of Gift Cards: Driving Engagement in Digital Banking
In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]
Digital Banking and PFM in Africa
The Current State of Play in African Banking African consumers are swiftly embracing and adopting [...]
Mental Accounting Bias | Bitesize Behavioural Science
Does money always mean the same thing to us? Or do we respond differently to [...]
The Role of Data Categorisation in Digital Banking
One of the biggest challenges facing banks today is how to effectively analyse and use [...]
Financial Wellbeing in a Cost-Of-Living Crisis
The cost-of-living has continued to increase in many parts of the world. Factors such as [...]
Moneythor at Paris FinTech Forum | Thought Leadership Event
Paris FinTech Forum (PFF), one of the leading European fintech events, is back for [...]
Tiny Habits | Behavioural Science in Banking
Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]