Author Archives: Lorna Waldron

Choice-supportive bias
Choice-Supportive Bias | Behavioural Science in Banking

Have you ever made a decision, and then later found yourself defending that decision even [...]

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Meet the Moneythor Team at Seamless North Africa

The Moneythor team will be exhibiting at Seamless North Africa, in Cairo Egypt, July 17th [...]

Gift Cards And Digital Banking
The Power of Gift Cards: Driving Engagement in Digital Banking

In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]

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Digital Banking and PFM in Africa

The Current State of Play in African Banking African consumers are swiftly embracing and adopting [...]

Mental Accounting Bias
Mental Accounting Bias | Bitesize Behavioural Science

Does money always mean the same thing to us? Or do we respond differently to [...]

Data categorisation in digital banking
The Role of Data Categorisation in Digital Banking

One of the biggest challenges facing banks today is how to effectively analyse and use [...]

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Financial Wellbeing in a Cost-Of-Living Crisis

The cost-of-living has continued to increase in many parts of the world. Factors such as [...]

Moneythor At Paris fintech forum 2023
Moneythor at Paris FinTech Forum | Thought Leadership Event

  Paris FinTech Forum (PFF), one of the leading European fintech events, is back for [...]

Tiny Habits Blog Header
Tiny Habits | Behavioural Science in Banking

Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]

The Power of Engaging the Digital Client E-Book

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Download Byte-Sized Banking Report

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Considerations when choosing a SaaS deployment

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Download Fintech Futures Report

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Download The Exclusive Guidebook

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Download The Exclusive Guidebook

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Request a CAM Demo

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Download Report

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