Category: Blog
The Power of Gift Cards: Driving Engagement in Digital Banking
In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]
Mental Accounting Bias | Bitesize Behavioural Science
Does money always mean the same thing to us? Or do we respond differently to [...]
The Role of Data Categorisation in Digital Banking
One of the biggest challenges facing banks today is how to effectively analyse and use [...]
Tiny Habits | Behavioural Science in Banking
Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]
Autonomy Bias | Behavioural Science in Banking
What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]
Endowed Progress Effect | Behavioural Science in Banking
To understand how the Endowed Progress Effect can be applied to banking use cases as [...]
Moneythor launches digital engagement tool for wealth management
Moneythor, a leading solution provider of personalised customer experiences for banks and embedded financial services [...]
The Transparency Effect | Behavioural Science in Banking
In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]
Minimising Technical Debt
At Moneythor, we are committed to delivering a technical solution that can be implemented with [...]
Moneythor is a finalist for the FF Awards 2022
Excited to announce that our entry about driving innovative digital banking experiences at scale with [...]
Salience Bias | Behavioural Science in Banking
What is salience bias? Our choices are driven by the information that is communicated to [...]
Social Proof | Behavioural Science in Banking
Imagine this: you are looking to buy a new pair of walking shoes. You go [...]
The Default Effect | Behavioural Science in Banking
When it comes to decision making, people are sometimes lazy. Decision fatigue is a very [...]
The Certainty Effect | Behavioural Science in Banking
Have you ever been in a situation where your conviction about an issue makes it [...]
Open Finance: Defined
Despite Open Banking being available in the market for quite some time now, consumers still [...]
Promoting financial wellbeing for BNZ customers
Hearty congratulations to Bank of New Zealand (BNZ) and their well-deserved win for Activity, BNZ [...]
Rewards | Behavioural Science in Banking
We know that financial wellness is intrinsically linked to overall wellbeing, and as such, forming [...]
Confirmation Bias | Behavioural Science in Banking
As rational human beings, we would like to believe that our opinions and viewpoints are [...]
The Framing Effect | Behavioural Science in Banking
Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]
Real-time digital experiences with DBS Card+
Congratulations to DBS Hong Kong on a successful launch of DBS Card+, the new version [...]