Category: Blog
Building Digital Banking Technology for Personalisation and Scale
Building a scalable digital banking solution delivering personalised engaging content to millions of customers raises [...]
The Cashless Effect | Behavioural Science in Banking
Cashless payments are internationally the preferred method of transaction today. This has not only been [...]
The Lucky Loyalty Effect | Behavioural Science in Banking
When shopping at your favourite store (or online retailer, as of late), do you ever [...]
Present Bias | Behavioural Science in Banking
As technology and social media make our interactions so instant, it can become hard to [...]
The Goal Gradient Effect | Behavioural Science in Banking
What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]
Enabling digital engagement for CIMB OctoSavers
Congratulations to CIMB Bank on a successful launch of OctoSavers Account-i, its first fully digital [...]
What Role will Behavioural Science Play in the Future of Banking?
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]
The Spacing Effect | Behavioural Science in Banking
What is the Spacing Effect? We retain information better when we receive it repeatedly over [...]
Open Banking – A Global Outlook
Since the launch of the second Payment Services Directive (PSD2) in Europe, there has been [...]
Blindspot Bias | Behavioural Science in Banking
What is a blind spot bias? A blind spot bias is a cognitive bias that [...]
How can Behavioural Science Improve Financial Wellbeing amongst customers?
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]
The Zeigarnik Effect | Behavioural Science in Banking
Have you ever been kept up at night worrying about a task you still have [...]
The 5 pillars for building trust in financial services
In order for banks to keep their customers, they need to build and maintain high [...]
Temptation Bundling | Behavioural Science in Banking
How can coupling indulgent and instantly gratifying behaviours with beneficial behaviours that have long-term benefits [...]
The Future of Digital Banking in Singapore
Q&A Interview with Nauman Bashir & Olivier Berthier We sat down with Nauman Bashir, Managing [...]
Reactance | Behavioural Science in Banking
What happens when you nudge people too far and they lose a sense of control? [...]
Say Hello to Your Own Google Pay Features
Google recently unveiled new updates to their Google Pay platform and simultaneously launched Plex by [...]
Singapore’s Answer to Open Banking – SGFinDex
Open Banking started in Europe as a way to democratise data and give customers more [...]
Top Banking Trends 2021
When we put together our trends report for 2020, we focused mainly on technological innovation [...]
What Could Go Wrong? The Benefits and Pitfalls of Behavioural Science in Banking
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]