Unlocking Profitability With Customer Activation Management
Increase product adoption and usage with personalised and contextual experiences throughout the user journey.
Request a demoWhat is Customer Activation Management?
In the world of banking, the struggle to achieve customer goals is all too real. Current acquisition methods are flawed, and engagement post-acquisition is disappointingly low, leaving banks longing for profitability.
We’ve witnessed the power of effective activation techniques first-hand, boosting profitability and making acquisition programs more cost-effective. With us, you’ll implement a systematic approach that builds lasting customer relationships from the start and increases product adoption.
Why Focus on Customer Activation Management?
Data-driven insights
Customer Activation Management enhances data-driven insights by providing a continuous stream of user interactions and behaviours, enriching the data pool for more accurate and actionable analytics.
Cost-efficiency
Customer Activation Management optimises cost efficiency by reducing the need for costly and ineffective traditional customer acquisition, as active customers are more likely to stay, use more services, and require fewer resources for retention in the future.
Increased Product Adoption
Customer Activation Management drives product adoption by creating engaging experiences and personalised incentives that motivate customers to explore and use a wider range of services.
Find out more on Customer Activation Management
Fintech Futures, in collaboration with Moneythor, conducted a comprehensive survey focusing on the challenges and opportunities surrounding customer acquisition in the digital banking sector.
Download
The ultimate guide to Customer Activation Management. Learn more about what it is, the benefits of it and the important role it plays in sustainable and profitable growth for banks.
Other Resources
Chiba Bank Launches Personalised Features and Insights Powered by Moneythor’s All-In-One Personalisation Engine
Chiba, Japan & Singapore – [25/10/2024] – Chiba Bank, one of Japan's leading regional banks, [...]
READ MORE
千葉銀行、Moneythorのオールインワン・パーソナライズ・エンジンによるパーソナライズ機能とインサイトを提供開始
日本発[２０２４年１０月２５日]- 日本を代表する地域金融機関の千葉銀行は、１０月２９日より、同行の“ちばぎんアプリ”内で弊社が提供する革新的なオールインワン・パーソナライゼーション・エンジンを搭載し、お客様がより便利に金融サービスを利用できるようにパーソナライズされた新機能の提供を開始します。この提供により、“ちばぎんアプリ”はお客様一人一人に合わせた知見や金融情報を提供し、同行が推進する“エンゲージメントバンクグループ”へまた一歩進むことになります。 尚、弊社ソリューション提供にあたりまして、BIPROGY株式会社が導入パートナーとしてプロジェクトをリードしております。
READ MORE
Top 10 Tips for Creating a Successful Referral Management Programme
In today’s competitive market, harnessing the power of referrals by existing customers is more important [...]
READ MORE
Trust Bank | Moneythor Client Story
Since its launch in September 2022, Trust Bank has rapidly grown and has captured over [...]
READ MORE
From Rewards to Relationships: Building Customer Loyalty with Digital Badges
In the competitive world of digital banking, building and maintaining customer loyalty is more crucial [...]
READ MORE
The Future of Banking Apps: Meeting Customer Demands for Financial Management
In today’s dynamic financial landscape, banking apps have become necessary for effective money management. With [...]
READ MORE
Fortune and Fun: OKB’s Gamified Approach to Banking
Introduction In the fast-evolving landscape of digital banking, customer engagement has become a crucial factor [...]
READ MOREExplore the Moneythor Solution
Powered by real-time data analytics and behavioural science, the Moneythor Solution delivers un-matched, data-driven and personalised experiences to customers across all digital banking channels. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, referral campaigns, gamified experiences, loyalty programs and more.
Find out More