Join Moneythor CEO, Olivier Berthier, for an insightful exploration of the transformative influence of AI/ML on the future of personalisation in banking. In this engaging session, Olivier will reflect on the evolution of personalisation to date. And the profound impact personalisation has had on customer experiences within leading banks. This includes banks such as CIMB, Confianza, Refuerzo, Estándar fletado y Nueva Zelanda.
Drawing from real-world examples, Olivier will delve into the innovative strategies being implemented by Moneythor. Innovative Strategies to leverage AI/ML technologies in order to reshape customer experiences for the banking industry.
Conclusiones clave
- Existe una gran necesidad de brindar experiencias personalizadas en todo el ciclo de vida del cliente – desde la adquisición hasta la activación y el compromiso. Estas experiencias personalizadas pueden generar una mayor participación del cliente, una mayor adquisición de clientes y mejores tasas de conversión de campañas.
- In the current state of play, we are starting to see AI/ML techniques being used to deliver personalised financial management content. Including gamified marketing campaigns and engaging in-app challenges.
- The impact of AI on the future of personalisation lies in deeper personalised experiences tailored to match the tone of voice, content, and visual elements. This will resonate most with each individual and augmenting data assets to gain a deeper understanding of their content.
- The addition of generative AI/LLM capabilities for code generation further simplifies the process of creating personalised experiences. This makes bringing engaging content to life quicker.
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