Una rata, la plataforma líder de financiación colectiva de sukuk para pymes promotoras inmobiliarias en Arabia Saudita se ha puesto en marcha Moneythor. The global provider of personalised engagement and loyalty solutions, to drive activation and boost customer engagement.
Arat has deployed Moneythor’s cutting-edge loyalty solution to enhance its financing and investing offerings with an innovative loyalty programme. Customers can earn points through referrals, participating in the investment opportunities, or other activities, with flexible redemption options. This includes adding funds directly to their wallets or spinning a wheel for instant cashback or prizes. This enriches the overall customer experience and fosters long-term loyalty. By leveraging Moneythor’s loyalty platform, Arat aims to incentivise customers to actively engage with its platform, thereby maximising customer relationships.
Mashari Alomayyer, cofundador y director ejecutivo expresó su entusiasmo por la asociación, afirmando, “En Arat, estamos comprometidos a empoderar a las PYME promotoras inmobiliarias a través de soluciones financieras innovadoras. Nuestra colaboración con Moneythor para introducir un programa de fidelización no solo mejora la participación del cliente sino que también fomenta la lealtad entre nuestra base de usuarios. Juntos, estamos revolucionando el crowdfunding sukuk, allanando el camino para opciones de financiación inclusivas y accesibles en Arabia Saudita”.
Martin Frick, director ejecutivo de Moneythor, agregado “We are thrilled to collaborate with Arat in reshaping the landscape of sukuk crowdfunding in Saudi Arabia. Our belief in enriching the overall customer experience aligns with Arat’s vision. We’re delighted to see this shared commitment in delivering personalised customer-first digital experiences for their users with best-in-class loyalty services.”
