Tag: behavioural science
Sunk Cost Fallacy | Behavioural Science in Banking
Are you one of those people who can’t seem to give up on something you [...]
Autonomy Bias | Behavioural Science in Banking
What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]
Salience Bias | Behavioural Science in Banking
What is salience bias? Our choices are driven by the information that is communicated to [...]
The Certainty Effect | Behavioural Science in Banking
Have you ever been in a situation where your conviction about an issue makes it [...]
Confirmation Bias | Behavioural Science in Banking
As rational human beings, we would like to believe that our opinions and viewpoints are [...]
The Framing Effect | Behavioural Science in Banking
Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]
The Cashless Effect | Behavioural Science in Banking
Cashless payments are internationally the preferred method of transaction today. This has not only been [...]
The Lucky Loyalty Effect | Behavioural Science in Banking
When shopping at your favourite store (or online retailer, as of late), do you ever [...]
The Goal Gradient Effect | Behavioural Science in Banking
What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]
What Role will Behavioural Science Play in the Future of Banking?
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]
Blindspot Bias | Behavioural Science in Banking
What is a blind spot bias? A blind spot bias is a cognitive bias that [...]
How can Behavioural Science Improve Financial Wellbeing amongst customers?
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]
The Fresh Start Effect | Behavioural Science In Banking
Have you ever wondered why New Year’s resolutions are so popular? It turns out that [...]